P&G and Domtar step up sustainable foresty committments

Procter & Gamble and Domtar Corp have joined the North America Forest & Trade Network (NAFTN) in a bid to make their wood-based products more sustainably sourced. This announcement from the World Wildlife Fund (WWF) is the second development to cast a spotlight on the issue of sustainable forest sourcing. On Tuesday, ForestEthics and Dogwood Alliance released a report card grading five major office supply companies for their paper purchasing policies.
NAFTN is the North American arm of the Global Forest & Trade Network created by WWF as an initiative to eradicate illegal logging and better the management of fragile forests. Members must agree to eliminate all trade in wood from illegal, unknown or controversial sources and introduce trade in wood from certain areas. Acceptable sources must be designated: recycled; known, licensed and complying with policy; verified legal; and certified or in the process of getting certified.

Domtar already is working with the WWF to make all of its managed forest land in Canada certified by Forest Stewardship Council standards. Domtar also has committed to promote FSC-certified papers, such as its EarthChoice line.

Procter & Gamble will begin by working with the group on its family care business, which includes brands such as Bounty, Charmin and Puffs.