The achievements of the Abundant Forests Alliance

Over the past four years, the Abundant Forests Alliance (AFA) has conducted a communications campaign showcasing the industry’s environmental stewardship and reinforcing the fact there are 4.86 Mha (12 million acres) more of forests in the US today than 20 years ago. AFA has demonstrated measurable success in informing consumers and customers about all that the wood and paper products companies are doing to ensure America’s forests remain abundant. Having achieved its key metrics, as well as recognising today’s economic realities, the alliance has decided to phase out its outreach efforts under the AFA umbrella. The AFA says its “member companies will continue to promote the industry’s positive messages and record, working with others who are committed to ensuring abundant forests for generations to come. We are pleased that the AFA customers-only website (abundantforests.net) and consumer websites (abundantforests.org and plantitforward.com ) will remain operative. Please feel free to continue to use these website tools to help spread positive messages about sustainable forest management.”